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title: State of Flux 2025 Global SRM Research - From Customer of Choice to Customer Delight
description: This year’s Global SRM Research Report explores how leading organisations are moving beyond Customer of Choice to achieve Customer Delight. Discover how respect, trust, and loyalty in supplier relationships can shape the end-customer experience, supported by insights, data, and case studies from global brands.
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# 2025 GLOBAL SRM RESEARCH REPORT & SUMMIT
For 17 years, we have gathered and analysed more insight into supplier relationship management than any other organisation in the field.
Building on the foundation of Customer of Choice, the[2025 SRM research report](https://ebooks.stateofflux.co.uk/srmreport25/) explores how leading organisations are transforming supplier relationships into genuine partnerships that drive customer delight. It examines how suppliers now influence over half of the end-customer experience, and how respect, trust, and loyalty can turn operational suppliers into strategic brand ambassadors.
Included are case studies from global organisations that have achieved significant results through their SRM programmes:
- [Air Canada](https://ebooks.stateofflux.co.uk/srmreport25/40/): Winning a mandate for SRM
- [U. S. Steel](https://ebooks.stateofflux.co.uk/srmreport25/50/): From transactions to relationships
- [Auckland Transport](https://ebooks.stateofflux.co.uk/srmreport25/61/): Laying strong foundations
- [Vodafone](https://ebooks.stateofflux.co.uk/srmreport25/71/): “If I had more time, I’d learn more”
- [Currys](https://ebooks.stateofflux.co.uk/srmreport25/89/): Powering partnerships
Exclusive case studies from:
**480+**
**Respondents**
**335+**
**Organisations**
**13**
**Industry Sectors**
[2025 SRM Research Report - State of Flux](https://ebooks.stateofflux.co.uk/view/330075988/)
## DOWNLOAD THE REPORT
[](https://cta-redirect.hubspot.com/cta/redirect/5323315/90e7fd30-4ba6-46d8-ad0f-0c9ffc1d6d5f)
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## 2025 SUPPLIER MANAGEMENT SUMMIT RECORDING
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### WORLDWIDE PARTICIPANT COVERAGE
**44%**
**Europe**
.png?width=175&height=122&name=Copy%20of%20Design%20Edits%20(175%20x%20122%20px).png "Worldwide Coverage")
**24%**
**North America**
**32%**
**Australasia**
## DOWNLOAD THE REPORT
[](https://cta-redirect.hubspot.com/cta/redirect/5323315/90e7fd30-4ba6-46d8-ad0f-0c9ffc1d6d5f)
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© 2024 State of Flux
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