For 17 years, we have gathered and analysed more insight into supplier relationship management than any other organisation in the field.
Building on the foundation of Customer of Choice, the 2025 SRM research report explores how leading organisations are transforming supplier relationships into genuine partnerships that drive customer delight. It examines how suppliers now influence over half of the end-customer experience, and how respect, trust, and loyalty can turn operational suppliers into strategic brand ambassadors.
Included are case studies from global organisations that have achieved significant results through their SRM programmes:
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