--- title: The Voice of the Supplier - State of Flux description: One of the steps to becoming a customer of choice can only be achieved if you understand your supplier's role in your organisation. This is where the Voice of the Supplier must be heard, and we aim to help you achieve just that. image: https://srm.stateofflux.co.uk/hubfs/Featured%20Image-Jul-25-2023-08-44-28-1611-PM.png --- - - - - [Blog](https://www.stateofflux.co.uk/Ideas-Insights/Blog/) - [Contact Us](https://www.stateofflux.co.uk/Contact/) - [Login](https://www.stateofflux.co.uk/login) [![logo-1](https://srm.stateofflux.co.uk/hubfs/logo-1.png)](https://www.stateofflux.co.uk/) - [Consulting](https://stateofflux.co.uk/supplier-management) - [Supplier Management](https://stateofflux.co.uk/supplier-management) - [Managed Services](https://stateofflux.co.uk/managed-services) - [Voice of the Supplier](https://stateofflux.co.uk/vos) - [Value Proposition](https://stateofflux.co.uk/value-proposition) - [Segmenting Suppliers](https://stateofflux.co.uk/supplier-segmentation) - [Joint Business Plan](https://stateofflux.co.uk/joint-business-plan) - [Contract Lifecycle Management](https://stateofflux.co.uk/contract-management) - [Procurement](https://srm.stateofflux.co.uk/procurement) - [Sustainability Risks & Modern Slavery](https://stateofflux.co.uk/sustainability-and-esg) - [Benchmark](https://stateofflux.co.uk/srm-benchmark) - [AI Garage](https://stateofflux.co.uk/ai-garage) - [Technology](https://stateofflux.co.uk/technology) - [SupplierBase Demo](https://stateofflux.co.uk/technology) - [Prospective Suppliers Module](https://stateofflux.co.uk/technology) - [Contracts Module](https://stateofflux.co.uk/technology) - [Performance Module](https://stateofflux.co.uk/technology) - [Risk Module](https://stateofflux.co.uk/technology) - [Relationship Module](https://stateofflux.co.uk/technology) - [Innovation Module](https://stateofflux.co.uk/technology) - [ESG Module](https://stateofflux.co.uk/technology) - [Intelligence Module](https://stateofflux.co.uk/technology) - [Reporting Module](https://stateofflux.co.uk/technology) - [Training](https://stateofflux.co.uk/training) - [Supplier Management](https://stateofflux.co.uk/supplier-management-training) - [Category Management](https://stateofflux.co.uk/category-managament-training) - [Supply Chain Risk](https://stateofflux.co.uk/supplychain-risk-training) - [Strategic Sourcing](https://stateofflux.co.uk/strategic-sourcing-training) - [Account Management](https://stateofflux.co.uk/account-management-training) - [Procurement Behaviour](https://stateofflux.co.uk/procurement-management-training) - [Diversity & Inclusion](https://stateofflux.co.uk/diversity-inclusion-training) - [Negotiation](https://stateofflux.co.uk/negotiation-training) - [Rebate Management](https://stateofflux.co.uk/rebate-management) - [Capability Assessment](https://stateofflux.co.uk/capability-assessment) - [2025 Research](https://srm.stateofflux.co.uk/srmsurvey25) - [2025 Summits](https://srm.stateofflux.co.uk/summits2025) - [2025 Report](https://srm.stateofflux.co.uk/2025-report-showcase) - [Resources](https://stateofflux.co.uk/reports-publications) - [Reports and Publications](https://stateofflux.co.uk/reports-publications) - [Blog](https://stateofflux.co.uk/articles) - [Articles](https://stateofflux.co.uk/articles) - [Case Studies](https://stateofflux.co.uk/articles) - [Podcast: Power of 3](https://stateofflux.co.uk/podcasts) - [Events](https://stateofflux.co.uk/events) - [About us](https://stateofflux.co.uk/about) - [Leadership Team](https://stateofflux..co.uk/about#leadership) - [Our Partners](https://stateofflux.co.uk/partners) - [Awards](https://stateofflux.squarespace.com/about#awards) - [Careers](https://stateofflux.co.uk/careers) ## Receive preferential treatment as a Customer of Choice As markets grow more volatile, suppliers can afford to be choosy. Success depends on becoming their preferred customer. Our 17 years of research into supplier relationship management shows that firms granted customer of choice status gain priority access to scarce materials, favourable pricing, innovation, top talent and better risk management. The goal is not to demand more, but to become the sort of partner suppliers are willing to go the extra mile for.   **Organisations achieving customer of choice status report the following benefits:** ![Customer of Choice Benefits according to SRM Research](https://srm.stateofflux.co.uk/hs-fs/hubfs/Customer%20of%20Choice%20Benefits%20V2.png?width=2000&height=338&name=Customer%20of%20Choice%20Benefits%20V2.png "Customer of Choice Benefits according to SRM Research") Becoming a customer of choice starts with knowing how your suppliers view you versus your competitors. Our *Voice of the Supplier* (VOS) assessment will gather honest, structured feedback directly from your suppliers, and by benchmarking it against 17 years of global data we can help you understand where you truly stand. By working with us as an independent third party, the VOS unlocks insights suppliers may not share with you directly, giving you a credible, data-driven foundation to prioritise actions, drive internal alignment, and build stronger, more strategic supplier relationships.  [![Get Started](https://no-cache.hubspot.com/cta/default/5323315/9b9b31ba-0e53-453b-9fe6-716fd647ff4b.png)](https://cta-redirect.hubspot.com/cta/redirect/5323315/9b9b31ba-0e53-453b-9fe6-716fd647ff4b) ![Customer of Choice in 5 Steps](https://srm.stateofflux.co.uk/hs-fs/hubfs/Customer%20of%20Choice%20Steps%20-%20Landing%20Page%20II.png?width=4250&height=1250&name=Customer%20of%20Choice%20Steps%20-%20Landing%20Page%20II.png "Customer of Choice in 5 Steps") ## Learn more: Free Supplier Management webinars  Join our webinars to help you implement better supplier management strategies, get stakeholder buy-in for your initiatives and hear the latest industry insights and trends in supplier management.  [![Notify me about upcoming webinars](https://no-cache.hubspot.com/cta/default/5323315/d5874f17-2f84-4dfd-9d82-ccd28a429748.png)](https://cta-redirect.hubspot.com/cta/redirect/5323315/d5874f17-2f84-4dfd-9d82-ccd28a429748) ## Customer success stories: ![Stanwell Energy](https://srm.stateofflux.co.uk/hubfs/VOS/Case%20Study%20P36.jpg "Stanwell Energy") Stanwell Energy (Page 36) [![Read More](https://no-cache.hubspot.com/cta/default/5323315/458205fc-4821-4ba8-bb2a-c12eaef5473b.png)](https://cta-redirect.hubspot.com/cta/redirect/5323315/458205fc-4821-4ba8-bb2a-c12eaef5473b) ![Premier Oil](https://srm.stateofflux.co.uk/hubfs/VOS/Case%20Study%20P48.jpg "Premier Oil") Premier Oil (Page 48) [![Read More](https://no-cache.hubspot.com/cta/default/5323315/96f696d7-3166-4073-aa9a-0d4c095b469c.png)](https://cta-redirect.hubspot.com/cta/redirect/5323315/96f696d7-3166-4073-aa9a-0d4c095b469c) ![Harbour Energy Case Study](https://srm.stateofflux.co.uk/hs-fs/hubfs/VOS/Hitachi%20Case%20Study.jpg?width=1269&height=668&name=Hitachi%20Case%20Study.jpg "Harbour Energy Case Study") Global Manufacturer [![Read More](https://no-cache.hubspot.com/cta/default/5323315/cb46233d-376e-4215-895a-7fce7c9202d3.png)](https://cta-redirect.hubspot.com/cta/redirect/5323315/cb46233d-376e-4215-895a-7fce7c9202d3) ![Global Bank Case Study](https://srm.stateofflux.co.uk/hubfs/VOS/DB%20resized%20for%20VoS%20lp.png "Global Bank Case Study") Global Bank [![Read More](https://no-cache.hubspot.com/cta/default/5323315/19f71128-d712-49ba-8de3-cb5b95c67a47.png)](https://cta-redirect.hubspot.com/cta/redirect/5323315/19f71128-d712-49ba-8de3-cb5b95c67a47) ![State_of_Flux](https://srm.stateofflux.co.uk/hs-fs/hubfs/State_of_Flux_February2019%20Theme/Images/logo.png?width=208&height=21&name=logo.png) T: +44 (0)20 7842 0600 E: [enquiries@stateofflux.co.uk](mailto:enquiries@stateofflux.co.uk) © 2024 State of Flux - - -