From Customer of Choice to Customer Delight
In last year's research, we found that suppliers are responsible for up to 50% of the end-customer experience. That means, the final mile of your customer experience is often delivered by someone who works for you indirectly, namely your suppliers. Whether it is a product on a shelf, a service interaction, or a digital touch-point.
Which is why this year we have chosen to explore how strong supplier relationships directly impact your end-customer experience. Being a customer of choice is a beneficial place to be for organisations, for reasons such as enabling better pricing and reducing risk. However, there is more to it than that. It is also about enabling your suppliers to delight your end customers. Suppliers who prioritise your business will go the extra mile by bringing their best people, sharing innovations early and ensuring quality and responsiveness when it matters most.
By participating in the 17th SRM research survey, you will gain:
- A detailed benchmark of your supplier management performance, measured against global peers to highlight strengths and improvement areas.
- A personalised report with the option for a tailored debrief from our supplier management experts.
- A printed copy of this year’s SRM Research Report, featuring key findings, real-world case studies, and thought leadership from industry pioneers.
- An exclusive invitation to attend our in-person SRM Summits in London, Chicago, and Melbourne this October and November.
The survey takes around 20 minutes to complete and we recommend you involve cross-functional team members to gain a comprehensive view of your supplier management maturity and opportunity areas - all at no costs. Click here to benchmark your organisation's supplier management, or visit www.srmsurvey.com.
Let’s explore how being a customer of choice directly influences your end-customer experience.
