---
title: Benchmark Your Supplier Management - From Customer of Choice to Customer Delight
description: Compare your Supplier Management performance against your peers and industry leaders by completing this year's benchmark survey.
---
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# From Customer of Choice to Customer Delight
[In last year's research](https://srm.stateofflux.co.uk/cs/c/?cta_guid=f69e59c6-1812-4cc5-a1ec-a58b098e4eea&signature=AAH58kGn2vDpOXpdCRWB07I_u2cKCvGzaA&utm_referrer=https%3A%2F%2Fsrm.stateofflux.co.uk%2Fvos&portal_id=5323315&pageId=169929320542&placement_guid=8a9d8d19-0de6-4fc2-bd9f-de5624279afb&click=20d503ed-1d53-4750-b9c5-d65c67943037&redirect_url=APefjpGQCKcTjJXDLmr-K5wDJqwhLW4itwZEwb3vYR1Y52OG9JvxKXpripuLPwp9kAe8-zKlvBY6NLRMEzhe9f667JUDlVTEyyQkmRXYtXJ6fK8n9KxWxgaKe8TTTninB4QYz0kJiLz9XBFxpAaY07nAHdflgKtz1MpQHw_LK45CY5tTl4Zl4K0gpk_lnNrGfbbVNQXb-Uc3zSea-u88LaURDbA2uuz2fc7BxMRPKeOju3qckTd6ubF4ZmWcAPTtLglf96eH4aBLGO3eTL0m8x1v6H3JSk-nwA&hsutk=cdaf900b36328ad7d86d8bb8509facb1&canon=https%3A%2F%2Fsrm.stateofflux.co.uk%2Freports-publications&ts=1746591251319&__hstc=51769462.cdaf900b36328ad7d86d8bb8509facb1.1743373546077.1746575217457.1746589690977.68&__hssc=51769462.2.1746589690977&__hsfp=1610914400&contentType=landing-page&hsLang=en), we found that suppliers are responsible for up to 50% of the end-customer experience. That means, the final mile of your customer experience is often delivered by someone who works for you indirectly, namely your suppliers. Whether it is a product on a shelf, a service interaction, or a digital touch-point.
Which is why this year we have chosen to explore how strong supplier relationships directly impact your end-customer experience. Being a customer of choice is a beneficial place to be for organisations, for reasons such as enabling better pricing and reducing risk. However, there is more to it than that. It is also about enabling your suppliers to delight your end customers. Suppliers who prioritise your business will go the extra mile by bringing their best people, sharing innovations early and ensuring quality and responsiveness when it matters most.
**By participating in the 17th SRM research survey, you will gain:**
- A detailed benchmark of your supplier management performance, measured against global peers to highlight strengths and improvement areas.
- A personalised report with the option for a tailored debrief from our supplier management experts.
- A printed copy of this year’s SRM Research Report, featuring key findings, real-world case studies, and thought leadership from industry pioneers.
- An exclusive invitation to attend our in-person SRM Summits in London, Chicago, and Melbourne this October and November.
The survey takes around 20 minutes to complete and we recommend you involve cross-functional team members to gain a comprehensive view of your supplier management maturity and opportunity areas - all at no costs. [Click here to benchmark your organisation's supplier management](https://www.surveymonkey.com/r/srmbenchmark25).
Let’s explore how being a customer of choice directly influences your end-customer experience.
[FAQs](https://srm.stateofflux.co.uk/srmsurvey25#FAQ)
[](https://cta-redirect.hubspot.com/cta/redirect/5323315/078f89cf-2550-46d6-851f-bc3c70ffe8c1)
## In 17 years of research, we have reached:
5000+
**Professionals**
3000+
**Organisations**
3mil+
**Data Points**
4000+
**Readers**
[](https://cta-redirect.hubspot.com/cta/redirect/5323315/b8e13a39-bbbc-45d5-8c5e-66df974a9849)
## FAQ
Who should participate?
The questionnaire should be completed by those with an involvement in supplier management from the buy side perspective.
What will the information gathered be used for?
Maturity and benchmark analysis: After collating responses, we will be able to offer you a benchmark analysis based on your responses compared to our best practice model and other respondents. All responses remain confidential.
How long does it take and how much does it cost?
The research is estimated to take about 20 minutes to complete. After analysing the responses, State of Flux will provide participants with a benchmark based on industry peers and a best practice model - free of charge.
## From Customer of Choice to Customer Delight - 2025 Global SRM Report
[](https://ebooks.stateofflux.co.uk/srmreport25/)
Now in its 17th year, the [Global SRM Research Report](https://ebooks.stateofflux.co.uk/srmreport25/) remains the most comprehensive study of supplier management worldwide. This year’s edition explores how supplier relationships shape customer experience, and why leading organisations are reframing SRM as an enterprise-wide capability rather than a procurement exercise.
The report examines the shift from being a customer of choice to achieving true customer delight, supported by insights on trust, loyalty, governance, capability building and the role of senior leadership. With findings from 484 respondents across 335 organisations, plus case studies from Aon, Air Canada, Vodafone, Currys and more, it offers practical guidance for teams looking to strengthen performance, resilience and innovation through their extended enterprise.
[](https://cta-redirect.hubspot.com/cta/redirect/5323315/2370c1c6-48cd-44c7-ac7e-1a28169419f9)
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