Receive preferential treatment as a Customer of Choice
As markets grow more volatile, suppliers can afford to be choosy. Success depends on becoming their preferred customer. Our 17 years of research into supplier relationship management shows that firms granted customer of choice status gain priority access to scarce materials, favourable pricing, innovation, top talent and better risk management. The goal is not to demand more, but to become the sort of partner suppliers are willing to go the extra mile for.
Organisations achieving customer of choice status report the following benefits:
Becoming a customer of choice starts with knowing how your suppliers view you versus your competitors. Our Voice of the Supplier (VOS) assessment will gather honest, structured feedback directly from your suppliers, and by benchmarking it against 17 years of global data we can help you understand where you truly stand. By working with us as an independent third party, the VOS unlocks insights suppliers may not share with you directly, giving you a credible, data-driven foundation to prioritise actions, drive internal alignment, and build stronger, more strategic supplier relationships.
